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If you own or run a retail store either online or offline the amount of traffic that turns into sales otherwise known as your conversion rate is a crucial metric for the success of your business. Today we are going to discuss what your conversion rate means for online retailers. Before we start talking about Conversion Rate Optimisation, we need to define what a Conversion Rate actually is. For eCommerce stores, your Conversion Rate is typically defined as the percentage of unique visitors that make a purchase. To illustrate, it’s pKEEP READING
What is a CMS (Content Management System): CMS stands for ‘Content Management System’ A CMS is an application / some code that is loaded on your server By having a CMS, you are able to make content, layout, image, formatting and a myriad of other changes It can also allow you to review statistics of your website, such as visitors, reporting, tracking, navigation, users, etc It is highly suggested that a website is developed on a CMS, to ensure that non-technical people can make changes to the website without paying a deveKEEP READING
What is ‘Hosting / a Server': A computer that is online 24/7 and connected to the world wide web 24/7 Commonly referred to as: ‘hosting’ or ‘a server’ Websites can have their own server but usually share a server with a few to a couple of hundred other website owners Every website in the world MUST be renting space for their hosting There will almost always be an application to connect to the server (most common are WHM / cPanel, Parallel / Plesk, ZPanel, etc) Why do you need cPanel or Plesk or other LoKEEP READING
In the first of our Interview series with eCommerce Owners & Managers we spoke with Tim Casper from Casper Lewis. Established in 2005, Casper Lewis is a family owned and run business who specialise in the importation, distribution and manufacture of premium cosmetic products. Some of their products include Natural Mineral Makeup, Travel Makeup, Airbrush Makeup, Organic Skincare & many more. Nick @ Conversion UP: So Tim, outside of your awesome products, what are the 3 main factors that have lead to the success of the online EKEEP READING
Instinctively most business owners and marketers look to the websites design and aesthetics and emotionally start making random changes to hopefully improve their websites conversion rate. Whilst design plays a huge role in increasing a websites conversion rate, design as a single factor is useless. Questions are more valuable than answers We are all aware that the answers we land upon are only as good as the questions that we first ask and what most business owners and marketers fail to do is ask the right questions that will ultimatKEEP READING