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Jan
10

What is a ‘Sales Conversion Rate’

by Grant Merriel

  Typically there is a lot of confusion with what a ‘Conversion’ actually is and this confusion is not going anyway, as the word is specifically applicable based on what work is being completed. What Types of Conversions Are There: Within Conversion UP, we focus only on conversions that are relevant to the customer. Primarily focused around results that creates a lead for them (anybody they can talk to or sell a product to) or a conversion that creates a sale for them (actual money in the door). With conversi

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Dec
11

What is the average Shopping Cart Abandonment Rate?

by Nick Hughes

If you do a quick search online you will see that there are a range of different numbers floating around on what the average Shopping Cart Abandonment Rate is and just about all of them are over 50%, which as an eCommerce Owner or Manager should concern you greatly. The best average Shopping Cart Abandonment Rate figure we found was 68.07% from Baymard what I love about this number is that it is the average of 29 different Shopping Cart Abandonment Rate research figures on the internet. The Buisness Insider has said that approxima

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Dec
9

5 Fast Growing Aussie Companies Benefiting from Conversion Rate Optimisation

by Nick Hughes

Who are the 5 fastest growing technology companies in Australia benefiting from Conversion Rate Optimisation? Based on Deloitte’s recent Technology Fast 50 winners report we have compiled the top 5. 1. Pet Circle Revenue Growth in the last financial year 1,295% Deloitte Technology Fast 50 finished in 3rd position 2014. You can visit their website at http://www.petcircle.com.au 2. DEALS.com.au Revenue Growth in the last financial year 592% Deloitte Technology Fast 50 finished in 6th position 2014. You can visit their website at h

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Oct
25

Best Approach to Conversion Optimisation

by Grant Merriel

Hey Guys, this is Grant Merriel from Conversion UP. I head up operations and am excited to run you through our unique conversion optimisation structure and how we will be improving your businesses growth. Our Approach The first step is our approach, and how we understand that no two businesses are the same. It is because of this very reason that every single strategy our team orchestrates for your business is customised to YOUR target market and YOUR potential customer. In addition to our unique approach, we enable all business to

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Aug
24

Top 4 Technical Reasons Why VWO Tests Might Not Work

by Grant Merriel

Visual Website Optimizer (VWO) is the most powerful conversion testing and tracking application available, however there are a couple of issues that are outside of their control and that we, at Conversion UP, have come across. There have also been quite a few Conversion Consultants who have come to us to review a campaign they are running and help with anomalies that are occurring with their statistics. More often than not, it is one of the below items that have caused the deviation in their reporting. However, all is not lost, as som

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