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If you own or run a retail store either online or offline the amount of traffic that turns into sales otherwise known as your conversion rate is a crucial metric for the success of your business. Today we are going to discuss what your conversion rate means for online retailers. Before we start talking about Conversion Rate Optimisation, we need to define what a Conversion Rate actually is. For eCommerce stores, your Conversion Rate is typically defined as the percentage of unique visitors that make a purchase. To illustrate, it’s pKEEP READING