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Visual Website Optimizer (VWO) is the most powerful conversion testing and tracking application available, however there are a couple of issues that are outside of their control and that we, at Conversion UP, have come across. There have also been quite a few Conversion Consultants who have come to us to review a campaign they are running and help with anomalies that are occurring with their statistics. More often than not, it is one of the below items that have caused the deviation in their reporting.
However, all is not lost, as some of these issues do have some ways around them, that we have solved operationally, so we are getting these report anomalies less frequently. So, we decided to make it easy for everyone and let people know the top 4 issues that do occur quite regularly.
If the customer buys with ‘PayPal Express’, they skip the ‘Checkout’ page and potentially the ‘Shopping Cart’ page. Depending on the E-Commerce platform, they might not come back to the default ‘Payment Success’ page that is being tracked by the VWO test campaign and thus, the conversion is not tracked.
Note: If PayPal is set up correctly and does send the visitor to the the ‘Payment Success’ page that is being tracked, the sale will be reported as a successful conversion but there will be an irregular amount of sale conversions, compared to shopping cart and checkout page conversions.
Note: Code loads from top bottom, so this can be reduced by adding third party scripts to the top of the page but in doing so, can decrease the load time of the page